The Brooklyn Cleaning Service Company Case Study

We have created a domain name with basic SEO for a cleaning services business in Brooklyn, NY, and submitted it to google search results. We monitored it for a year without making any changes, and we watched it for local keyword ranking search engine placements, visitor counts and activity counts. We then created a free listing with our platform, and every 3 months progressed it through the tiers while tracking the data, which now speaks for itself.
Disclaimer: the owner did post links from Facebook to the website on semi-regular basis, so we did monitor that as well.

May 2nd, 2022 - The journey begins

To test the exposure that our platform provides, we have worked closely with a small business who agreed for us to take over their online presence in return for a free lifetime Professional membership. Today our journey begins. We have purchased a domain name that has a "cleaning" related keyword and "city/location" releated keyword in it. We have linked it to a static website with a contact form and we submitted the domain to search engines. This is the setup that many companies have. One time submission, and stale data. We will monitor and observe the traffic over the next year. We will monitor 5 keywords that should rank for this domain and content.

• Month 1: 12 visitors / no form submissions / not in top 100 ranking
• Month 2: 7 visitors / no form submissions / not in top 100 ranking
• Month 3: 377 visitors / 71 form submissions / 71 of 71 messages were spam / not in top 100 ranking
• Month 5: 319 visitors / 48 form submissions / 48 of 48 messages were spam / not in top 100 ranking
• Month 6: 403 visitors / 63 form submissions / 62 of 63 messages were spam / 1 lead / not in top 100 ranking
• Month 7: 2.1k visitors / 367 form submissions / 367 of 367 messages were spam / not in top 100 ranking
• Month 8: 383 visitors / 33 form submissions / 32 of 33 messages were spam / 1 lead / not in top 100 ranking
• Month 9: 320 visitors / 37 form submissions / 37 of 37 messages were spam / not in top 100 ranking
• Month 10: 1013 visitors / 81 form submissions / 81 of 81 messages were spam / ranking 91 for 1 keyword
• Month 11: 249 visitors / 50 form submissions / 48 of 50 messages were spam / 2 leads / ranking 92 for 1 keyword
• Month 12: 504 visitors / 19 form submissions / 19 of 19 messages were spam / ranking 91 for 1 keyword

May 1st, 2023 - Listing integration

Almost exactly a year later we've gone ahead and added a FREE listing to our listing. We added some nice inviting photos and fully populated business information, open hours and services offered with detailed pricing. We made no additional changes to the website whatsoever. This trial test will take 3 months.

• Month 13: 482 visitors / 7 listing views / 39 form submissions / 38 of 39 messages were spam / 1 lead / ranking 90 for 1 keyword
• Month 14: 611 visitors / 4 listing views / 58 form submissions / 54 of 58 messages were spam / 4 leads / ranking 94 for 1 keyword
• Month 15: 891 visitors / 9 listing views / 40 form submissions / 38 of 40 messages were spam / 2 leads / ranking 89 for 1 keyword

July 31st, 2023 - Verified listing

3 months later all we did was flip a flag on the listing from unverified to verified. This doesn't give any extra boosts to the listing itself, but once it is opened, the customer is more likely to request a booking when they see the verified listing box. We will not be making any adjustments to the website at this time.

• Month 16: 1.7K visitors / 8 listing views / 29 form submissions / 24 of 29 messages were spam / 5 leads / ranking 89 for 1 keyword
• Month 17: 370 visitors / 5 listing views / 61 form submissions / 58 of 61 messages were spam / 3 leads / ranking 88 for 1 keyword
• Month 18: 990 visitors / 9 listing views / 77 form submissions / 73 of 77 messages were spam / 4 leads / ranking 89 for 1 keyword

November 6th, 2023 - Pro listing

3 months later all we did went straight to Professional plan. Since the difference between a Verified listing and a Premium Plan are mainly customer relationship tools we were not expecting major changes there, so we switched over to Professional. We linked the website to the system and ran some recommended updates. We cleaned up some form submission scripts to prevent spam and made the website a bit more dynamic. The search results got boosted and we stepped away and watched what happens.

• Month 19: 1070 visitors / 17 listing views / 8 form submissions / no spam / 8 leads / ranking 72 for 1 keyword
• Month 20: 1.3K visitors / 23 listing views / 7 form submissions / no spam / 7 leads / highest ranking 66 for 3 keyword
• Month 21: 1.1K visitors / 40 listing views / 9 form submissions / no spam / 9 leads / highest ranking 66 for 3 keyword
• Month 22: 1.8K visitors / 28 listing views / 4 form submissions / no spam / 4 leads / highest ranking 48 for 4 keyword
• Month 23: 1.7K visitors / 51 listing views / 10 form submissions / no spam / 10 leads / highest ranking 39 for 5 keyword
• Month 24: 1.4K visitors / 46 listing views / 6 form submissions / no spam / 6 leads / highest ranking 28 for 5 keyword

What we have learned?

• Number of visitors to the website on its own means nothing
• Number of form submissions means nothing if spam filters are not applied
• Observed 600% increase in leads after adding a listing
• Observed 15% increase in leads after verifying a listing
• Observed a huge jump in site visitors and search rankings when applying SEO friendly suggestions to the website

With those findings our client was confirmed that our system works well, but it's just another tool in your toolbox. We understand that each company is different and each location is different. Not everyone is offering service in densly popuplated area like Brooklyn, but no matter how big you are, and no matter where you live, our tools and services will help you put your best foot forward.